We have all seen the Yorkie adverts now (as they have been around since 2002) and they appear to have been accepted as a funny joke. The adverts have been on all Yorkie lorries driving around our roads so most of us know the advert 'Not For Girls'.
Not For Girls - intending for a 'men only' confectionery that is so rough and tough that girls should not get involved.
However is sexism really a viable form of advertising in today's society; bearing in mind all of the pain and arguments of the last 100 years related to equality?
Dell was accused of a sexist marketing campaign back in 2009 relating to it's Netbook page aimed to offer condescending and patronising advice to women.
Zapos (the on-line US clothing company) were accused of doing either a 'sexist marketing ploy' or 'a brilliant piece of viral humour' in relation to 'a rare collectors item' (a $50,000 t-shirt).
Advertising is all about shock and awe - getting people to stand back and question, or smile is the basis of a good marketing campaign - however is sexism pushing things just a little too far?
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