Do you need to find a new marketing company?

Compare and save money by comparing marketing companies

Wednesday, 23 March 2011

6 Great TV Adverts

Now that I have had my bit about the awful TV adverts that we are all forced to watch before we can reach the controller to change channel (to any channel), I thought it good to balance things out and mention a few recent adverts that (in my humble opinion) are really good ones:
  1. Boursin (du pain, du vin, du Boursin)
  2. Diet Coke (time for a diet Coke break)
  3. Rennault Advert (Nicholle...Papa)
  4. Linx Effect
  5. Fosters
  6. Celebrity adverts (M&S, Sanisbury's etc.).
Interesting that all the above are for products and not one of these is a service advert (for car insurance, or legal services).

It can therefore be said that having an annoying advert, although it does cause you to remember the service - does not really help your brand.  However if you have a good TV advert - then people will remember you and smile.

Advice, do not put an annoying advert on TV, opt for a good one that will make people smile and want to watch it.  Some of the great adverts from years gone by are always remembered (Boddingtons, Milk Tray, PG Tips) as they are good - and most of us (that do turn over when the adverts come on) will watch them and smile.

No comments:

Post a Comment