3 Reasons Businesses Outsource Telemarketing

Many companies will outsource their telemarketing to an external telemarketing company; however why would they do this - surely keeping things in house is better?

There are a number of advantages that businesses outsource telemarketing to professional telemarketing companies, here are 3 top reasons why:

• Staff Costs

It costs a lot of money to recruit for new staff, train new staff and retain them.  Consider a business that needs 100 good enthusiastic motivated staff working on the phone 8 hours a day and the recruitment and training costs spiral upwards.  This is not including a HR department to look after all the staff, payroll sickness, holidays.

• Office Space And Calling Facilities

A large amount of hardware resource goes into telemarketing.  Desks, chairs, computer systems, integrated e-mail, network support, computer support, antivirus, computer licences, IT team.  Space needs to be given as well as green space, kitchen and bathroom facilities.  The more staff that are needed, the more office space, recreation space, IT resources and HR resources are needed.

• Training

All staff need training whether it is for basic call handling, or lead generation, appointment making or fault finding.  Many companies (especially the larger ones) will have rigid training programs, so may require staff to go through weeks or months of training before doing live calling (depending on the technicality involved with the product or service.

If your business are considering outsourcing telemarketing then one thing to bear in mind above all else is the pick up period.  If you outsource work to a telemarketing company that is already set up and ready to go, they can hit the ground running (as opposed to you going through the process of recruiting staff, training staff etc.