Is The Telephone Becoming Obsolete?

As technology moves on, so to does the way we communicate in marketing.

Telemarketing does get some bad press for being intrusive; someone calling you up to interrupt your day and try to 'sell' you something (that you probably do not need in the first place.

As marketing has moved more social, so to has communicating a marketing message.

Instead of 'I will give you a call' it has moved from 'I will send you a text' to 'I will drop you a facebook message'.

More and more companies are taking stronger views of telemarketing and going onto no call lists, TPS (telephone preference service) and instructing secretaries to say 'no' - making it harder for telemarketers to get through.

There is also the time element to be considered also, one can have several conversations an once 'electronically' but when talking on the phone you are more or less tied into that conversation for the duration of the call.

Where is telemarketing going - is it fading out or will it keep going for another 20 years?