The Importance Of Questioning

You or I would consider questioning to be, well, just questioning.  However with telemarketing is the life and sole of their roll.

Without good questioning skills; a telemarketeer will be nothing.  Their calls will not be successful and they will get demotivated.

It is therefore very important for telemarketing companies to train their staff in the importance of having up to scratch questioning skills.

Questions are used throughout a conversation from a caller - to fact find, objection close and generally lead the call in the desired direction.

If a telemarketing does not teach good questioning; the calling will not be efficient.  The wrong sort of questions will be asked and the wrong question types used (it is not what you say it is how you say it) causing calls to be closed without success.

Sales training companies offer courses on questioning, how to use questions, what sort of questioning to use and how to use questioning in closing business.  If (as a telemarketing company) you have not put your staff through rigorous training for questioning - then you are really letting your telemarketing team down and really should organise one.