Does Lead Generation Work?

As the world moves faster, and more adverts get sent through the waves, is lead generation dying?

For years now, telemarketing companies have been churning out calls to businesses across the UK - however are we getting used to it.  Everyone is now used to the call out of the blue from the recruitment company, or someone asking about office insurance, SEO companies or really anything whether it is related to our business or not.

Does it work though?

Have we just become so used to the 'cold calls' that they are shrugged off and told to go away.  Some businesses are plagued by cold calling from telemarketing agencies and keen businesses.

One could argue that if it is still going on, then it must work.  There are hundreds of telemarketing agencies around the UK ranging from small telemarketing companies up to large call centers.  Telemarketing and telesales are now accepted as being viable forms of lead generation.

Different lead generation companies are using more and more creative ways to get past the out defences of companies and get through to MD's, directors and senior managers ranging from 'urgent calls', cost savings and good timing.

There are however, very different forms of lead generation around, so it would be a case of appointing the right agency for the task.

Generally the most important thing is experience - if the lead generation company has a knowledge of your market place and the way your competitors function - this will give them a better chance of securing results for you.