Nike - Sports Marketing

I bought a paid of Nike sports shorts at the weekend and noticed that they were made in Bangladesh; and wondered about the brand.  I have always thought that Nike were a US company and just assumed that everything about them was American.  They they are based in the US (although they have offices around the world), they manufacture in the US, they bank in the US and were US.

This could be a conception due to the way the marketing is done and how they position themselves globally.

Here are a few facts about Nike:

• Nike were started in 1964 and are based in Washington County, Oregon, United States.  They have 46 offices dotted around the world and employ over 34,000 staff.  
• Their manufacture in Indonesia, China, Taiwan, India, Thailand, Bangladesh and Madagascar.    
• Nike use offshore banking to reduce their tax bill as opposed to banking within the US.

The brand is well known and trusted; I have used Nike products for many years and doubt I would shift my loyalties despite their tax evasion and foreign manufacture (again to reduce their costs).

The way the marketing has been positioned, is that Nike is a US company (with their head offices in the US) that serves all ages from children  and collages to middle aged people and the old aged.  Nike is truly a brand that caters for all ages and serves all demographics.