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Wednesday, 6 April 2011

Card Companies

Have you ever wondered why it is that there is such a buzz about occasions such as Mothers Day, Christmas, Valentines Day?

I remember my dad telling me years ago about these sort of holidays and the fact that they are an excuse for card companies to sell cards.

How much does a card cost?

OK, lets look at how much it costs to make.  In bulk once printed and shipped to the shop you mush be talking less than 50p each.  How much are they sold for, maybe £3.50.

That is a big mark up, and considering the millions that cards that shops do sell for seasons such as the religious festivals (Christmas, Easter) but the other made up ones (Mothers day, Fathers day, Valentines day, Halloween) they have the market cornered.

I am not a big fan of cards myself - however girls seem to love them!

But the whole of our society today seems to be worked around these sort of events, Christmas would work just fine without all the marketing of spending money.  Many people go into debt around Christmas, just because of the pressure to give.

Giving is good (don't get me wrong) however it needs to be within reason.

The world does seem to have gone down a road whereby it is led by the marketing based around spending money and buying cards - not a good thing.

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